Something had to disappear to make room for something new…
When I first launched Blogilates at Target in December 2020, my favorite product and the one I was most proud of was the gold dumbbell. I hadn’t seen anything like it on the market and wanted to bring this aesthetic luxury to all of our home workouts.
The weights worked really well and it filled my heart to see you using them! On the other hand, the resounding feedback was that they were simply too expensive. I heard this over and over and knew I had to do something.
So ultimately, even though it was a decision I didn’t want to make, the gold weights had to be removed in order to make room (literally) for something more affordable, but still cute.
I worked on creating aesthetic dumbbells in soft colors that would still give you that luxurious feeling even without the gold. I just launched my new Blogilates Jelly Weights at Target and I think the lower prices will allow many more people to enjoy Blogilates. I hope you like them!
Farewell to the golden age of golden dumbbells – FOREVER IN OUR HEARTS!!!
The new Blogilates Jelly Weights hits the target!
BUY 3 LB WEIGHTS
BUY 5 LB WEIGHTS
BUY 10 LB WEIGHTS
BUY X TARGET BLOGILATES
I hope you like it! What do you hope to see at Target next?
