They’ve been coming for a long time, but I’m very happy to have finally managed to launch the Freed from Life Priceswhich was opened to entry earlier this week, and the idea of which was born in my head in 2017.
The awards are the latest in the Free From Awards range. The first born, The Price without foodoriginally founded by Michelle Berriedale-Johnson in 2008, is still trading in its seventeenth year and is now ably run by my colleagues Cressida Langlands and Nicki Clowes.
Many of you know that I also coordinate Free Skincare Pricesfor cosmetics and toiletries that check one or more “free” boxes – whether they are fragrance-free, animal-derived ingredients, artificial ingredients, or even food allergens – which I co-founded with Michelle in 2012.
For too long, only “no food” has gotten the attention in a world without food, but people with allergies and sensitivities often have to think well beyond what’s on their plate – what’s on their plate? it’s walnut or sesame oils in their facial moisturizer, or goat’s milk in their soap bars – and it’s for them that we decided that the Skincare Awards would be useful, in highlighting the cosmetic products most likely to suit them, as well as rewarding the thoughtful brands who made them.
The new Freed from Life Prices go further, looking at products used in the home, which can sometimes pose similar problems for the ultra-sensitive consumer – candles, air fresheners, room mist, wax melts, household detergents, pet grooming products and furniture polishes, for example, are any preparations that may contain allergens, triggers, or ingredients that people would prefer to avoid. They have received little attention in the past, but they also need to be considered.
Also incorporated are some cosmetic products that we were never able to include in the Free From Skincare Awards, such as sun care And oral care products — and therapeutic products applied to the skin, such as massage oils, muscle balms, de-stress/sleep products, hay fever balms and much more.
Launching an Award is always a leap of faith, but we hope at least that this new Award will shed some light on products beyond those found in our kitchen cabinets and beauty cabinets, and encourage Hopefully, some brands will formulate more allergies. -eco-friendly, vegan or natural consumables for home, lifestyle and personal well-being.
To find out more, click on the Free From Living website here. You can find us on Instagram and on X/Twitter Also.
